//before
//after
the redesign
process
Marketing audit
//1
Wei would like the website to portray not just the excellence of ballet training but also the special warm and touching atmosphere between the teachers and the little ballerinas.
1.1
Objective
If only a website could capture the ambiance of our ballet lessons!"
"
To develop the website around the unique relationships between teachers and children, we chose to center the image of Wei with a student from the start.
1.2
//personality
//character
//parents needs
graceful
//client needs
attentive
fluid
fragile
warm
airy
loving children
Expert's profile
//examples
1.3
Competition
//stock images
//similar information
//overuse of white
//unreadable texts
//examples of ballet websites
Analysis of websites of competing schools revealed that they do not communicate their advantages, making the choice difficult for parents. Template design solutions make the websites indistinguishable.
AI-driven content
//2
Based on the marketing profile, we defined the website's structure for the school and content volume, ensuring a tailored and impactful digital presence.
Website structure
Content
With our AI-prompts, Wei effortlessly generated text that reflected her values and personality and professional expertise.
AI-copywriting
2.1
2.2
Website design
//3
We utilized this typography to capture the graceful essence inherent in ballet, reflecting its elegance and poise.
3.1
Typography
We utilized this typography to capture the graceful essence inherent in ballet, reflecting its elegance and poise.
We used the dark olive color of the studio walls and an accent of vibrant yellow, adding a recognizable fresh touch.
3.1
Colours
//
//
We utilized a lot of videos on the website to convey the atmosphere and grace of movements in ballet.
3.3
Tailored design
The concept of Wei's website is built on her warm and attentive approach.
What personal traits would you incorporate into your website?
