//before
//after
the redesign
process
Marketing audit
//1
Jean wasn't sure what kind of website he wanted, but he was absolutely certain about what he didn't want – just another typical doctor's website.
1.1
Objective
Not another typical doctor's website!"
"
We have created Jean's marketing profile to identify his unique qualities as a medical expert.
1.2
//personality
//character
//patient needs
reassuring
//client needs
confident
brave
volunteer
global
outgoing
sense of humour
Expert's profile
1.3
Competition
//identical websites
//stock images
//overuse of blue
//unreadable texts
//examples of medical websites
Analyses of the medical industry have shown that physician websites are indistinguishable in the eyes of patients in terms of design or value.
//examples
AI-driven content
//2
Based on the marketing profile, we defined the website's structure and content volume, ensuring a tailored and impactful digital presence.
Website structure
Content
With our AI-prompts, Jean effortlessly generated text that reflected his personality and professional expertise.
AI-copywriting
2.1
2.2
Website design
//3
Given the prevalence of blue in the medical field, we сhose to avoid it while preserving a medical connection.
3.1
Colours
Desert yellow is related to Jean’s humanitarian missions.
This vibrant color hints at Jean's sense of humor, which has a comforting effect on his patients.
desert yellow
Forest Green is associated with medicine, especially surgery.
It serves as a great alternative to the typical blue color found on other medical websites.
forest green
//
//
Forest Green is associated with medicine, especially surgery.
Desert yellow hints at Jean's sense of humor, which has a comforting effect on his patients.
We used bold typography to align with the expert's personal profile and convey their vibrant and outgoing nature.
3.2
Typography
We used bold statement typography to align with the expert's personal profile and convey their vibrant and outgoing nature.
To ease the stress of consulting a surgeon, we placed the doctor's favorite joke on the homepage. It helps relax patients and reveals the personality behind the website.
3.3
Tailored design
Jean is actively engaged in charitable missions, so we've expanded a small note about his humanitarian work from the old website into a whole page.
The concept of Jean's website is built on his brave and outgoing nature.
What personal traits would you incorporate into your website?
