//before
//after
the redesign
process
Marketing audit
//1
Leo believes in an IP lawyer's need for a transparent and logical approach, especially in client interactions. He strives to ensure that the simplicity of engaging with him as a lawyer is evident from his website.
1.1
Objective
IP can be made
simple to understand!"
"
Leo's superpower is in simplifying Intellectual Property. His website should be a reflection of this commitment.
1.2
//personality
//character
//client needs
very Swiss
//client needs
simple
elegant
logical
clean
timeless
minimalist
Expert's profile
1.3
Competition
//identical websites
////similar information
//overuse of blue
//complicated texts
//examples of legal websites
Analyses of the medical industry have shown that legal websites are indistinguishable in the eyes of client in terms of design, languague or value.
//examples
AI-driven content
//2
Based on the marketing profile, we defined the website's structure and content volume, ensuring a tailored and impactful digital presence.
Website structure
Content
With our AI-prompts, Leo effortlessly generated text that reflected his personality and professional expertise.
AI-copywriting
2.1
2.2
Website design
//3
3.1
Typography
We've incorporated perhaps Switzerland's most renowned design asset — the legendary Helvetica font — into the website.
3.2
Colours
The greenish-beige color palette, accented with hints of orange, mirrors the tranquil and friendly ambiance characteristic of Leo's consultations.
//
//
Thanks to the Swiss style, the website exudes refinement and timelessness in any color palette, be it neutral tones or vibrant and deep hue.
3.3
Tailored design
The website follows the Swiss design principles, making it intuitively recognizable for Leo's local clients. It embodies the Swiss design school ethos without resorting to typical Swiss clichés, such as mountains.
The foundational minimalism in the design allows for a clear and systematic presentation of a substantial amount of complex legal information, typically challenging for clients to grasp.
The concept of Leo's website is built on his simple and transparent approach to work.
What personal traits would you incorporate into your website?
