//before
//after
the redesign
process
Marketing audit
//1
Lasvit would like the website design to be as refined, elegant, exquisite, and designer as their light installations across the world.
1.1
Objective
We need to reflect the elegance and brilliance of glass light installations"
"
At the core of the Lasvit brand is a breathtaking, timeless approach to glass installations that seamlessly blends elegance and uniqueness, transcending time.
1.2
//personality
//character
//brand DNA
exquisite
//brand's DNA
refined
unique
Brand's profile
striking
handcrafted
elegant
timeless
//examples
1.3
Competition
//unmemorable design
//non premium
//lack of quality images
//outdated texts
//examples of competitor websites
The analysis of competitor websites has shown that they fail to convey the elevated status and uniqueness of brands. They also lack distinct style and individuality in presenting their goods.
AI-driven content
//2
Based on the marketing profile, we defined the website's structure for the school and content volume, ensuring a tailored and impactful digital presence.
Website structure
Content
With our AI-prompts, Lasvit effortlessly generated text that reflected her values and personality and professional expertise.
AI-copywriting
2.1
2.2
Website design
//3
We utilized this typography to capture the graceful essence inherent in ballet, reflecting its elegance and poise.
3.1
Typography
We've incorporated two fonts into the typography, adding refinement and a graphic emphasis to the entire website without overshadowing the main stars of the site — Lasvit installations.
We opted for highly neutral colors to bring the richness of the glass installations' colors to the forefront.
3.1
Colours
//
//
We aimed to create an airy ambiance, providing ample space for the brilliance of each installation and showcasing the talent of every designer.
3.3
Tailored design
The concept of Lasvit's website is built on its timeless and refined brand DNA.
What personal traits would you incorporate into your website?
